Video

My team was asked to create a video that would inspire donor gifts to UCLA scholarship funds.

My pitch: capture the emotional moment of an actual scholarship gift on camera. I recruited students, donors and a director, and helped produce this video from start to finish:

To celebrate UCLA’s 5th straight year as the #1 public university, we ran a series of videos saying thank you to Bruins.Each “love letter” was targeted to a specific audience: students, faculty, fans and staff.

I pitched the concept, wrote the spots, and collected videos and assets. The videos below ran via paid campaigns on Instagram, Twitter, Facebook and LinkedIn.